The most challenging briefings – and important tips
For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.
Why honesty in marketing is the best approach
Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.
Page visits aren’t everything: Here’s how to get your readers to come back
Using content marketing to generate clicks on the landing page and boost sales? Unfortunately, it’s usually not that easy to make quick sales on the Internet. Instead, you need to become part of the relevant set: Because then readers become customers.