In a world that feels like it’s spinning faster and faster, with machine learning algorithms driving us along and real-time communications barely giving us time to catch our breath, Heraklit’s famous saying seems more relevant than ever…
March 29, 2021 • 5min. Reading Time
Click-through rate (CTR) prediction is probably the most essential Data Science problem any online advertising company faces. The task is to estimate the probability that an impression with a certain set of features such as teaser text & image, weekday, placement, etc. will lead to a reader’s click.
March 2, 2021 • 8min. Reading Time
DevOps in general and especially in the last few years has become a big issue and an important goal in every IT company. It is a fact that so many companies are moving much faster than planned from private data centers and dedicated servers to public clouds, and one of their main goals in this transition is to ensure a suitable environment in which modern CI/CD can run smoothly.
December 16, 2020 • 6min. Reading Time
In order to understand the impact of a cookieless internet we need to differentiate between so called “first-party ” and “third-party” cookies.
December 9, 2020 • 5min. Reading Time
Corona still has a firm grip on our lives. After the first wave in spring 2020, we are currently in the middle of the second wave and due to the high infection rates, we are also in a renewed lockdown.
November 26, 2020 • 3min. Reading Time
When is the right time for content marketing along the customer journey and what you need to take care of.
October 16, 2020 • 6min. Reading Time
In this article we will give you an overview of how we use data science to do that by improving content used in native advertising campaigns.
September 18, 2020 • 6min. Reading Time
The purpose of the technology radar is not only to get an overview of the technologies, but it also gives our team the opportunity to review our technology stack, test new technologies, adopt or abandon some of them within a certain period of time.
August 13, 2020 • 7min. Reading Time
Domain-Driven Design (DDD) stands for a unified approach to software design that provides a precise structure and set of rules that make software design decisions easier and more suitable for complex domains.
August 13, 2020 • 6min. Reading Time