Exciting cases in the spotlight!
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
If you want to use content marketing in your communication mix, you first have to start by defining the marketing goals.
What does our daily work actually look like? What questions are we concerned with and what values do we represent? Continue reading to learn more.